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The principle that emphasizes collective community well-being is public interest. This ethical standard focuses on serving the needs and interests of the wider community, ensuring that decisions and actions consider the potential impacts on society as a whole. Upholding the public interest is vital for professionals in public service, as it guides them to prioritize the community's welfare above personal or organizational gains. This principle ensures transparency, accountability, and ethical conduct, leading to a healthier and more equitable society.

In contrast, the other principles pertain to individual conduct and responsibilities. Integrity relates to honesty and adherence to moral principles, while professional behavior encompasses maintaining standards and competencies in one's field. Objectivity emphasizes impartiality and fairness in judgment. While these principles are important for ethical decision-making, they do not specifically focus on the broader community's well-being like the public interest does.